Most tennis players spend countless hours working on their forehands, backhands, serves, and fitness. Yet many still lose matches to players who seem less talented. Why?
This question is exactly what legendary tennis coach Winning Ugly explores. Written by Brad Gilbert, Winning Ugly has become one of the most influential tennis books ever written because it teaches something many players overlook: how to win matches, not just hit great shots.
Winning ugly doesn't mean cheating, playing dirty, or having bad sportsmanship.
It means finding a way to win even when:
Your strokes don't feel great.
You're nervous.
The weather is difficult.
Your opponent is playing well.
Nothing seems to be going according to plan.
Many players believe they need to play their best tennis to win. Gilbert argues that the best competitors learn how to win when they are playing far below their best.
One of the main lessons from Winning Ugly is that tennis is not just a game of strokes—it's a game of problem solving.
Instead of thinking:
"How can I hit a better forehand?"
Ask:
"How can I make my opponent uncomfortable?"
This shift in mindset can completely change how you approach matches.
For example:
If your opponent struggles with high balls, hit higher.
If they dislike movement, make them run.
If they have a weak backhand, keep attacking it.
The goal isn't to play the prettiest tennis. The goal is to win the match.
Many players spend more time worrying about themselves than studying their opponent.
Gilbert recommends looking for:
Weaker strokes
Movement weaknesses
Preferred patterns
Emotional reactions
Physical limitations
The first few games of a match should provide valuable information.
The players who gather information fastest often gain a huge advantage.
One of the biggest reasons players lose matches is emotional instability.
After a few bad points, many players:
Get angry
Rush between points
Stop thinking clearly
Try low-percentage shots
Successful competitors stay calm and focused on the next point.
A useful rule is:
Never let one bad point affect the next one.
Tennis matches are long. One mistake rarely determines the outcome.
A common mistake among improving players is trying to hit winners too early.
Gilbert emphasizes:
Deep shots
Smart targets
Consistency
Patience
Most points at the recreational and junior levels are won because someone makes an error—not because someone hits an incredible winner.
If you can consistently keep the ball deep and force your opponent to play one more shot, your winning percentage will often increase dramatically.
Before stepping on the court, ask yourself:
What are my strengths?
What are my opponent's weaknesses?
What patterns do I want to use?
How will I respond if my first plan doesn't work?
Players without a plan often become reactive.
Players with a plan stay proactive.
Many tennis books focus on technique. Winning Ugly focuses on competition.
The book teaches players how to:
Think strategically
Control emotions
Exploit weaknesses
Compete under pressure
Win more matches
These lessons apply whether you're a beginner, a high school player, a tournament competitor, or an advanced adult player.
The biggest lesson from Winning Ugly is simple:
You do not have to play perfect tennis to win.
You need to think clearly, compete intelligently, and make life difficult for your opponent.
The next time you step onto the court, don't ask:
"How can I hit the perfect shot?"
Ask:
"How can I solve the problems this match presents?"
That's the mindset that turns good players into great competitors.